Head of Creative, 360 Campaigns

As Head of Creative, 360 Campaigns, you will be a key creative force within Charlotte Tilbury, shaping, elevating and translating the brand's vision into world-class, culturally resonant global campaigns.

Reporting to the Creative Directors and Director of Creative Services, you will lead the development, execution, and delivery of global 360 campaigns across all channels, bringing a distinctive point of view grounded in deep cultural, cinematic and photographic, and socially relevant references.

This role goes beyond execution. You will act as a creative tastemaker and storyteller, with the ability to craft compelling visual worlds across film, still and digital ecosystems, transforming products into icons and campaigns into both commercial and cultural moments.

Responsibilities:

• Lead the day-to-day creative development and delivery of campaigns, ensuring work is executed to a high standard across film, print, digital, social and e-commerce.

• Manage and support a multidisciplinary team of creatives to deliver creative excellence across all touchpoints, from hero campaigns to high-frequency social content.

• Work closely with Creative Directors and senior stakeholders to interpret direction, contribute to briefs and ensure alignment with brand vision and business priorities.

• Oversee execution across production and post-production, ensuring creative intent is carried through to final output with attention to detail.

• Collaborate cross-functionally with Marketing, NPD, Pro Artists, Production and Global and Regional teams to effectively deliver cohesive and impactful campaigns across markets.

• Support the delivery of both brand building launch campaign and always-on creative, ensuring consistency and quality across fast-paced digital and social environments.

• Partner with Production and Creative Services to deliver best-in-class creative within timelines, budgets and resources, without compromising vision.

• Stay deeply connected to cultural, artistic and technological developments, applying insights from beauty, fashion, film, photography, and AI to push creative boundaries and apply relevant trends where appropriate.

• Use performance data and insight as a tool to inform creative decisions, refine and optimise creative output, without diluting creative excellence.

Requirements:

• Proven experience within luxury beauty or fashion, with a track record of contributing to and delivering 360 campaigns.

• Strong conceptual ability, able to develop and execute ideas from brief through to delivery across multiple channels.

• Well-developed aesthetic judgement, with a clear understanding of beauty and design, the ability to apply brand codes consistently, leveraging a strong understanding of how to craft imagery that elevates products and tells compelling stories.

• Demonstrated ability to lead, inspire, support and elevate creative teams, setting standards, nurturing talent and driving creative excellence.

• Experience across integrated campaign development, including film, print, digital, social and e-commerce.

• Ability to work effectively with senior stakeholders, contributing to briefs and aligning work to broader creative and business direction.

• Solid understanding of production and post-production processes, with the ability to direct shoots and maintain excellence whilst supporting delivery through to final output.

• Digitally fluent, with a strong understanding of social-first content, platform behaviours, and evolving creative trends.

• Awareness of emerging tools and technologies, including experience in AI and generative creative tools, with the ability to apply them in a way that enhances storytelling and innovation.

• Commercially aware and data-informed, able to balance creative ambition with performance, using insight to inform and optimise output.

• Strong alignment with the Charlotte Tilbury brand, with the ability to uphold and evolve its creative identity.