Description
At tonies, we're on a mission to bring the magic of audio to children everywhere. We're looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth.
This role combines hands-on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision-making at the highest level.
Responsibilities:
- Own and develop key national retail and e-commerce accounts
- Lead commercial negotiations and customer planning
- Deliver against revenue, margin, and distribution targets
- Support execution of the overall retail and channel strategy
- Partner with the Sales Director to define where and how we grow in Retail
- Identify and size opportunities across grocery, specialty retail, and online marketplaces
- Develop business cases and translate strategy into execution
- Own forecasting, budgeting, and performance tracking for Retail
- Build robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROI
- Optimise assortment, pricing, and promotional activity using data
- Translate data into clear insights and actions for leadership
- Line manage 1-2 National Account Managers
- Act as a key interface between sales, marketing, finance, and supply chain
- Ensure commercial plans are aligned with operational execution
- Act as a trusted second-in-command
- Represent the Sales Director in internal and external settings
- Lead projects and initiatives on their behalf
- Step in to run the function when required
Requirements:
- Previous experience in FMCG / consumer goods sales or other commercial roles
- Strong proven experience managing and growing national retail and/or e-commerce accounts
- Experience in high-growth, multi-channel businesses preferred
- Strong problem-solving skills with a data-driven mindset, able to move from data to insight to action quickly
- Strong understanding of pricing, promotions, and customer economics
- Advanced Excel/ modelling capabilities (or equivalent)
- High level of ownership, pace, and ambition
- Comfortable operating in fast-moving, less structured environments
- Proactive in identifying and solving problems
- Credible with senior stakeholders internally and externally
- Strong communicator
- Low ego, high impact leadership style
Why this role?
- True #2 position with real influence on strategy and execution
- High exposure to leadership and decision-making in a high growth company
- Opportunity to build a broad commercial skillset across retail and e-commerce
- Strong pathway to Head of Sales / Commercial leadership roles
Why tonies?
- Office: 2 days a week in the London office (Tues & Thurs)
- Time Away: 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing: Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher
- Financial & Career Growth: Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks: Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity
At tonies, we're passionate about sparking imagination and joy in childhood,and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That's why it's important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.
Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager