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Red Bull

On Premise Distribution Manager (OPDM)

Red Bull
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senior permanent Charleston, South Carolina

First indexed 18 Jun 2026

Description

The On Premise Distribution Manager (OPDM) drives best-in-class execution via DSD distributors and owns relationships with the foodservice distribution network.

Key responsibilities include:

  • Communicating strategic priorities and driving sales initiatives
  • Developing annual business plans
  • Setting, tracking, and measuring KPI execution
  • Monitoring sales/POS
  • Input/interaction with Red Bull systems (e.g., Business Insights)
  • Best practice sharing

Areas that play to your strengths

  • Driving Red Bull North America (RBNA) Strategy and Creating Alignment with Distributors
  • Develops communication processes to ensure proper alignment and understanding of strategies, initiatives, and targets
  • Continual communication with distributor leadership to assess progress against strategy and initiatives
  • Drives best-in-class execution of annual business plans through all OnP distributor routes to market
  • Cultivates best-in-class relationships with key distribution management stakeholders
  • Go-to-Market Strategy
  • Establishes communication schedules for National On Premise Account mandates/LTOs, VIP Program status & Pricing alignment
  • Ensures DPs implement tracking systems to monitor progress against targets
  • Leads internal On Premise foodservice strategy for the Region via Broker management and distributor stakeholder management
  • Coordinates and executes local food shows
  • Business Plan
  • Provides ongoing feedback to HQ & Region leadership on performance of Region KPIs
  • Develops annual business plans/strategies for organization requirements, POS/resource needs
  • Develops plans with DP during the Monthly Plan and Review (MPR) & Mid-Year Review (MYR) to course correct and achieve annual business plans
  • Highlights key customer opportunities to close SKU and Distribution voids
  • Leads identification and acquisition strategies for prioritized Incremental foodservice operator targets
  • Business Intelligence
  • Develops deep understanding of responsible markets and their characteristics
  • Maintains strong working knowledge of all Red Bull and relevant distributor/branch systems
  • Analyzes monthly reports to find largest areas of opportunity for DP
  • Manages and tracks internal budgets
  • Conducts volume forecasting and planning per distributor location
  • Has a robust routine of auditing & analysis to ensure VIP program compliance and return on investment
  • Distributor Structure and Accountability Expert
  • Works in the field with broader On-Premise Region teams to develop effective programs, relationships, and collaboration
  • Highlights opportunities and develops curated targets for ONP dept blitzes and sales interactions
  • Has thorough working knowledge of distributor’s internal systems and structure
  • Understands distributor’s hierarchy and has relationships from top-down
  • Distributor Training
  • Leads team-based training initiatives to develop and support DP sales teams
  • Provides individual coaching and development of DP workforce
  • Ensures adoption/usage of WINGTIPS, TRAINING TOOLS
  • Leads training and onboarding of Region Sales specialists

Requirements:

  • Bachelor’s degree required
  • Outstanding sales experience and track record in Consumer Product Goods and/or FMCG, foodservice industry (Beverage Preferred), 5+ years
  • Distributor, Supplier, and/or Broadline distributor experience preferred
  • Demonstrated ability to teach, develop, and manage distributors
  • Cross-functional work and change management experience a plus
  • Strong On Premise industry knowledge and experience
  • Entrepreneurial, solution-oriented, strategic mindset
  • Strong analytical and financial acumen
  • Excellent negotiation and influencer skills
  • Ability to influence without authority
  • Clear and proven ability to develop and implement successful sales and trade marketing strategies
  • Excellent communicator, including presentation skills and training ability
  • Proficient in Microsoft Excel and PowerPoint
  • Valid Driver’s License

Travel: 30-40% Employment Type: Permanent Benefits: Eligible

This listing is enriched and indexed by YubHub. To apply, use the employer's original posting: https://jobs.redbull.com/us-en/charleston-on-premise-distribution-manager-ref30986u