Distributor Partner Specialist - Impulse

The Distributor Partner Specialist - Impulse role ensures effective execution of Red Bull Distribution and Trade Marketing targets through management of Distribution Partners in the assigned region.

Responsibilities:

• Support the development and implementation of the Trade Marketing Calendar and Commercial Annex with the Line Manager and Distribution Partner (DP)
• Build strong relationships with all departments within the DP and support them in driving, managing, and evaluating Red Bull trade initiatives
• Ensure DP implementation of Perfect Store standards per channel
• Coach and work with DP Sales Force to produce executional excellence
• Track and report Key Performance Indicators related to the Trade Marketing Calendar and Commercial Annex
• Supply data for Red Bull internal reporting processes

Key Responsibilities:

• Support the DP to prepare Trade Marketing Plan and Commercial Annex in close coordination with the Line Manager
• Support the DP in achieving mutually agreed Commercial Annex and Trade Marketing Targets
• Educate DP team on Brand History and drive Product Trust and Understanding
• Train DP team on Perfect Store definition by channel and outlet type
• Identify gaps in execution and distribution and prepare action plans
• Enhance skills of DP through on-the-job training and classroom training
• Track actual performance against mutually agreed KPIs and collaborate on action plans
• Conduct systematic, frequent, and continuous market visits to points of sale

Key Results and Deliverables:

• Implement DPS Routines as per agreed DPS Routines Calendar
• Implement a comprehensive Trade Marketing Calendar and Commercial Annex for the DP
• Support achievement of Business Plan set objectives and KPIs
• Ensure effective and timely execution and evaluation of annual trade marketing and consumer promotions calendar
• Deliver on agreed individual Target and Assignments

Requirements:

• University degree
• Smart thinker, quick learner, proven operational achiever with strong business acumen
• Excellent influencer with negotiation skills
• Highly numerate and analytical
• Clear and proven ability to implement successful trade marketing plans
• Excellent communication skills, including presentation and training ability
• Experience with basic administrative programs, Windows, Internet Browsers, Word, PowerPoint & Excel
• In-depth knowledge of trade and competitive environment
• Fluency in English
• Minimum 5 years of sales experience in consumer goods industry (beverage preferred)
• Knowledge of the open market/off-trade business environment in Lagos