Marketing Specialist (Temporary)

Joining Razer will place you on a global mission to revolutionize the way the world games. As a Marketing Specialist, you will lead the execution of keyboard go-to-market programs, coordinating efforts across marketing disciplines, including PR, influencer partnerships, and e-commerce channels.

This is an initial 3-month temporary position, with the potential for extension based on performance, and is dedicated exclusively to the keyboard product category.

Key Responsibilities:

• Own end-to-end execution of keyboard marketing plans, coordinating timelines, deliverables, and cross-functional stakeholders to keep programs on track.
• Manage dedicated keyboard seeding programs,identifying, briefing, and tracking key opinion leaders (KOLs) relevant to the gaming peripheral and keyboard enthusiast space.
• Provide dedicated public relations support for keyboard launches and campaigns, including press outreach coordination, asset management, and coverage tracking.
• Build and maintain dashboards tracking keyboard market trends, category sentiment, and competitive activity across retail, media, and social channels.
• Monitor competitor brand and product activity and drive winning initiatives.
• Coordinate in-region content deployment across owned and paid channels; track performance metrics and surface optimization insights.
• Identify and engage relevant affiliate partners to drive keyboard product visibility and conversion on Amazon.
• Work with global community team and actively engage FPS and keyboard enthusiast communities.
• Support new product introduction (NPI) review programs / GTM execution