Product Marketing Manager, Bridge/Stablecoins

We are seeking a driven, strategic, and results-oriented Product Marketing Manager (PMM) to join the product marketing team at Bridge, focused on Open Issuance, Orchestration, and FX product lines.

As an early PMM for Bridge, you will be responsible for product marketing across the lifecycle, from helping shape the product with market insights, to crafting messaging, to growing product awareness and adoption in partnership with Sales, Marketing, Product, and more. This is a highly-cross functional role that will work both across the teams at Bridge and at Stripe to help grow the Bridge business.

You will be embedded with the Bridge team while also being part of the Stripe product marketing team.

Responsibilities:

• Own the end-to-end product marketing strategy for Open Issuance, Orchestration and FX, including messaging, positioning, ICP definition, sales enablement, and demand generation campaigns
• Drive go-to-market for product expansions (new currencies, corridors, pricing improvements), ensuring GTM teams have the right positioning, playbooks, and enablement content from day one
• Build and maintain competitive positioning in a crowded market, clearly articulating Bridge's differentiation to the right developer and customer segments
• Lead marketing for product releases and launches across your product areas, coordinating with product, comms, content, and demand gen
• Create and maintain sales and marketing assets (case studies, solution pages, pitch decks, one-pagers, enablement and trainings) that drive pipeline conversion
• Act as a liaison between Bridge and Stripe product marketing to bring connectivity across the marketing strategy for both parts of the business
• Flex into other Bridge marketing needs as they arise, supporting the broader team during peak moments

Requirements:

• 5+ years of relevant experience including B2B product marketing, marketing, product management, and management consulting
• Ability to be agile and thrive in a fast-paced and dynamic environment
• Experience in working in businesses that offer API-based products, fintech and crypto experience is a plus
• Action-oriented and comfortable moving forward without clear guidelines or instructions
• Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences
• Strong analytical skills and a data-driven mindset for decision-making
• Strong cross-functional relationship builder at all levels of an organization