Sr. Ads Product Marketing Manager

We are looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers.

In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy, and fuel SMB advertiser growth.

Responsibilities:

• Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape.
• Cross-functional alignment: Aggregate insights across teams to build advertiser empathy and identify competitive opportunities that influence product development.
• Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities.
• Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies.
• Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track.

Requirements:

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 6+ years of experience in product marketing, ads marketing or a related field.
• Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization.
• Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows.
• Experience developing and executing go-to-market strategies across multiple stakeholder groups.
• Experience leading cross-functional workstreams independently, with comfort navigating ambiguity.
• Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners.

Benefits:

• Base salary range: $123,684-$254,644 USD.
• Eligible for equity.

Relocation Statement:

• This position is not eligible for relocation assistance.