B2B & B2C Digital Marketing Manager

Tony's Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand.

As a B2B & B2C Digital Marketing Manager, you will play a crucial role in driving the growth of our e-commerce business through digital marketing. You will plan, deliver, optimise, and report on digital campaigns that turn strong brand storytelling into meaningful commercial impact.

Your responsibilities will include:

• Managing and improving our Shopify website, including product merchandising and ensuring new products and seasonal ranges are launched effectively
• Delivering and optimising SEO/GEO/AEO activity to drive sustainable organic website traffic
• Building and delivering the CRM content calendar across B2C, B2B, and reseller audiences
• Driving growth and retention of our email subscriber base through partnership campaigns and in-person event-led lead generation
• Executing end-to-end campaigns on Amazon
• Delivering HFSS-compliant paid acquisition campaigns across Meta, LinkedIn, and Google
• Managing internal and external content briefings for website, Amazon, and campaign needs
• Analysing performance across website, CRM, SEO, and campaigns
• Collaborating closely with Homebase e-commerce, creative, and global digital teams

Requirements:

• Proven experience running digital campaign calendars with end-to-end execution across multiple channels
• Strong CRM and email marketing experience
• Hands-on website management experience (Shopify ideal)
• SEO/GEO/AEO knowledge
• Strong analytical mindset with proficiency in Google Analytics
• Experience with or exposure to Amazon campaign management and product page optimisation
• Paid media knowledge across Meta, LinkedIn, and Google
• Comfortable in a hands-on execution role managing multiple channels and stakeholders simultaneously

Benefits:

• Opportunity to be part of something extraordinary and make real impact in the world
• Training programs, regular feedback cycles, coaching, and a generous learning & development budget
• Health insurance, unlimited holidays, free healthy lunch at the office, company bonus, and a shares participation plan
• Unlimited chocolate
• Salary between £39k and £49k on a yearly basis