Senior Media Manager

As a Senior Media Manager at Anthropic, you will lead all paid media for the enterprise business and contribute to broader brand media initiatives.

You will own the enterprise paid media strategy, including channel mix, budget allocation, campaign architecture, and measurement, across various media channels.

Key responsibilities:

• Develop and execute paid media strategies for enterprise business
• Lead paid media planning and buying across multiple channels
• Partner with brand marketing stakeholders to drive better decisions
• Serve as media point of contact for enterprise business
• Allocate and optimize media budget based on performance data
• Develop an independent point of view on channel mix and audience strategy
• Manage agency, vendor, and platform partner relationships
• Work with Marketing Data Science to build measurement frameworks
• Present media strategy and performance insights to leadership
• Track media landscape, emerging platforms, and competitive activity

Requirements:

• Extensive experience in paid media planning and strategy
• Ability to plan and buy across upper-funnel and lower-funnel paid channels
• Independent point of view on media investment with evidence-based decisions
• Highly analytical with data-driven strategy optimization
• Experience managing media budgets and making trade-offs
• Skilled at briefing agencies and holding partners accountable
• Ability to translate business objectives into actionable media plans
• Experience working in fast-moving, ambiguous environments

Nice to have:

• Experience planning paid media for business decision-makers in enterprise software
• Familiarity with media environments for business audiences
• Background in both brand and performance marketing
• Experience with marketing mix modeling and advanced measurement approaches
• Understanding of the AI industry landscape

The annual compensation range for this role is $255,000-$320,000 USD.