Sr Mgr, Retail Media Analytics

At Bayer, we're visionaries driven to solve the world's toughest challenges and strive for a world where 'Health for all, Hunger for none' is a reality.

As Senior Manager, Retail Media Analytics, you will lead high-impact analytics initiatives connecting retail media performance to broader media, commercial, and business outcomes.

Your Tasks and Responsibilities:

• Develop and implement a retail media measurement strategy, building a scalable framework across priority retailers.
• Collaborate with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake.
• Guide the development of multi-tiered reporting solutions serving retail-specific and enterprise-level needs.
• Integrate retail media performance and health metrics into broader enterprise insights.
• Advance partnerships and innovation with retail media platforms and measurement partners.

Requirements:

• Bachelor's degree in Analytics, Economics, Marketing, Business, or a related field.
• Demonstrated expertise across Retail Media Networks and commerce platforms.
• Deep expertise with at least one of the following platforms: Amazon Marketing Cloud, Scintilla, or Vendor Central.
• Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.
• Proven experience building or governing analytics dashboards and scalable reporting solutions.

Preferred Qualifications:

• 10+ years of experience in analytics, measurement, or media performance roles.

Impact:

• Consistent, credible retail media measurement connected to National Media and enterprise business outcomes.
• Activation teams can use retail media measurement to support in-platform and near real-time allocation and optimization.
• Retail analytics insights are embedded into planning, optimization, and investment decision workflows.

Compensation:

• Salary range: $144,400 - $216,600.
• Additional compensation may include a bonus or commission.
• Benefits include health care, vision, dental, retirement, PTO, sick leave, etc.