Paid Creative Lead

Neighbor is seeking a talented Paid Creative Lead to own and accelerate their paid creative engine. The goal is to make ad creatives the best-performing asset in their growth stack.

The Paid Creative Lead will own ad creatives end-to-end, from customer insights to concept, brief, production, delivery, and performance analysis. This role involves creative strategy and production operations, working closely with designers, video editors, and the paid social media buyer.

Primary Responsibilities:

• Analyze customer research, reviews, and ad performance data to develop winning concepts
• Create persona-based messaging for hosts and renters, writing direct-response copy for various ad formats
• Develop briefs, direct production, and manage timelines and feedback loops
• Oversee the production pipeline, prioritizing tasks and ensuring high-quality assets
• Build and manage a user-generated content (UGC) pipeline
• Run creative testing roadmaps and analyze performance metrics
• Collaborate with the media buyer to optimize ad performance
• Develop a library of learnings on effective creative strategies
• Utilize AI tools across the workflow

Qualifications:

• 5+ years of experience in performance creative, creative strategy, or growth marketing
• Proven track record of successful campaigns with measurable results
• Strong direct-response copywriting and analytical skills
• Experience managing creative production pipelines
• Comfortable with performance-based metrics

Nice to Haves:

• Hands-on editing or design skills
• UGC creator sourcing and management experience
• AI-native production workflows
• Background in consumer psychology or direct-response marketing

Benefits:

• Stock options
• Medical, dental, and vision insurance
• Generous PTO
• 11 paid company holidays
• 401(k) plan
• Infant care leave
• On-site gym and showers