Marketing Manager

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US.

The Marketing Manager is responsible for end-to-end planning and delivery of integrated marketing activities, including marketing material development, multi-channel campaign execution, and brand and innovation banking campaigns.

As our Marketing Manager, you will:

• Own end-to-end campaign planning and execution, building an integrated marketing calendar and campaign runway across channels
• Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting
• Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations
• Build strong relationships with stakeholders/sponsors; act as a trusted advisor who can challenge constructively and drive decisions
• Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance
• Create and maintain marketing toolkits and enablement materials to support consistent execution across teams
• Oversee development of compliant, on-brand marketing assets and manage ad-hoc creative requests with clear scope and timelines
• Drive marketing operations and continuous improvement: project tracking, measurement/insights, budget/invoicing, and cross-geo collaboration to align standards and share best practices

You'll likely have the following qualifications to succeed in this role:

• Educated to degree level (or equivalent professional experience) and experience in marketing, with strong experience in campaigns and/or lifecycle marketing; financial services or agency experience preferred
• Proven track record owning end-to-end campaign delivery (briefing, build, launch, optimization, and post-campaign reporting) across multiple channels, with clear accountability for outcomes
• Experience developing customer journeys and lifecycle programs (e.g., acquisition, onboarding, engagement, cross-sell, retention), using segmentation and triggers where appropriate
• Strong understanding of measurement and optimization, including defining KPIs, analyzing results, and translating insights into improvements for future waves
• Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar), including audience selection/segmentation, email builds, testing/QA, and performance reporting (in partnership with data/ops teams as needed)
• Experience partnering with product, sales, digital, compliance/legal, and analytics teams to deliver campaigns in a regulated environment, managing approvals and governance effectively
• Strong project management skills: able to manage multiple concurrent workstreams, dependencies, and timelines, and keep stakeholders aligned
• Experience managing agency and vendor partners, including writing briefs, reviewing creative, and ensuring delivery to brand standards, timelines, and budget
• Confident communicator with strong stakeholder management skills; able to influence decisions and simplify complex topics for different audiences; highly organized, detail-oriented, and comfortable working at pace with changing priorities; continuous-improvement mindset

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment.