Product Marketing Lead

Job Summary

As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies , defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption.

Responsibilities

• Build narrative, product positioning, and GTM strategy for Brex products and customer segments
• Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
• Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
• Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
• Work with Sales Enablement to create training and resources that help reps win deals
• Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations
• Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals

Requirements

• 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
• 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
• Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
• Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
• Strong creative judgment with the ability to give clear, constructive feedback that elevates work
• Customer-obsessed with deep empathy for the people you're marketing to
• Expertise in market segmentation, personas, and customer journey mapping
• Strategic thinker who executes tactically and works cross-functionally,a maker at heart
• Proficiency with AI tools for productivity and content creation

Compensation

The expected salary range for this role in SF or NYC is $248,600 - $279,675.