Description
Lead Performance Strategy: Build and execute paid social strategies that drive new customer acquisition, retention, and revenue growth across Corsair's portfolio of brands.
Tailor campaigns for global markets with thoughtful localization and audience segmentation.
Manage Campaigns from Start to Finish: Launch, monitor, and optimize full-funnel campaigns including awareness, engagement, and conversion across multiple social channels.
Own campaign KPIs such as ROAS, CPA, LTV, and scale targets.
Drive Creative Testing and Collaboration: Work with our creative team to brief, test, and refine high-performing ad creatives.
Use structured testing and insights to inform creative strategy and innovation.
Optimize Targeting: Leverage first- and third-party data, custom audiences, lookalikes, and platform-native tools to segment and reach the right audience at the right time.
Analyse and Report with Precision: Dive deep into performance data to extract insights and identify optimization opportunities.
Produce weekly and monthly reporting decks that tell a story and drive action.
Stay Ahead of the Curve: Test emerging ad formats, platform betas, and new acquisition channels.
Monitor algorithm changes and evolving platform best practices.
Support Budget and Forecasting: Help manage paid media budgets while ensuring efficient allocation by market and channel.