Vertical Marketing Manager - Institutions

Role Details ================

We're looking for a Vertical Marketing Manager – Institutions to create the content and campaigns that help banks, asset managers, fintechs, and other enterprise audiences understand and adopt crypto.

Responsibilities ---------------

• Produce best-in-class institutional content, including case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders.
• Distill complex technical capabilities into language that resonates with more risk-conscious, ROI-focused decision makers.
• Plan and execute targeted marketing initiatives, from thought leadership series to data-driven reports that showcase how financial institutions are (or should) think about tokenization, managing digital assets, and incorporating crypto rails into their businesses.
• Work with Business Development and Investor Relations teams to ensure they have the right assets for every stage of the sales cycle.
• Plan and support LayerZero's participation in key events, roundtables, and forums that drive institutional conversations both online and in person.
• Be obsessed with data, finding interesting insights that go beyond the basic 101 content.
• Measure impact and iterate, tracking asset usage, campaign performance, and content engagement to continuously improve quality and effectiveness.

About You ---------

• 3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred.
• Ability to produce high-quality, multi-format content for technical or regulated audiences.
• Exceptional writing skills, able to craft content that is precise, credible, and persuasive for C-suite and technical decision-makers.
• Highly organized, with the ability to prioritize multiple deliverables and meet tight deadlines.
• Comfort working cross-functionally in a fast-paced, high-performance environment.
• Genuine interest in the intersection of crypto and institutional finance, and the trends shaping adoption.

Equal Opportunity Employer ------------------------

LayerZero Labs is committed to fostering a diverse and inclusive workplace. LayerZero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.