Description
Join Brex, the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. We're looking for a Senior Marketing Operations Manager to architect and optimize our B2B sales-led and channel-driven GTM engine.
As a Senior Marketing Operations Manager, you will define and maintain the systems, processes, and operational rigor that align Marketing, SDR, Sales, and Partner teams. You will champion operational excellence by improving lead management, automating revenue processes, increasing funnel velocity, and enabling more efficient cross-functional alignment.
Responsibilities:
- Own and evolve the GTM systems architecture, ensuring Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, and Clay.io work together as a best-in-class, integrated ecosystem.
- Lead the design, governance, and optimization of data orchestration workflows using LeanData, including routing, prioritization, handoffs, and conversion logic across Marketing, SDR, and Sales teams.
- Design and execute a future-state operational roadmap focused on scaling B2B demand generation, ABM, and partner-led growth through automation, improved data flows, and AI-powered insights.
- Build automated lifecycle processes for lead scoring, enrichment, qualification, and cross-functional handoffs using LeanData, Zapier, Clay, Segment, and AI agents.
- Enhance sales productivity by implementing agentic workflows (e.g., automated follow-ups, enrichment workflows, SDR assistance tools) in Outreach and Salesforce.
- Manage data governance across Salesforce, Marketo, and Segment, ensuring reliable attribution, reporting, and pipeline visibility.
- Create AI-informed dashboards and reporting on pipeline performance, lead velocity, conversion, campaign effectiveness, and partner impact.
- Partner with RevOps, Sales Systems, and Engineering to operationalize cross-functional processes that reduce manual work and improve efficiency.
- Support partner/VAR motions through automated attribution, routing rules, partner engagement workflows, and integrated co-marketing processes.
Requirements:
- 4+ years in Marketing Operations or Revenue Operations supporting B2B sales-led funnels.
- Hands-on experience administering Marketo, Salesforce, and LeanData.
- Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.
- Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
- Experience using AI-driven tools or agentic workflows to automate SDR tasks, enrich lead data, or accelerate GTM execution.
- Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.
- Experience collaborating with Sales, SDR, RevOps, and System/Engineering teams.
Bonus Points:
- Experience in FinTech or enterprise B2B SaaS environments.
- Familiarity with conversational marketing/ABM platforms like Qualified.
- Experience with tools like LeanData and Outreach in support of lead routing and SDR/BDR workflows.
- Experience with paid funnel operations is a plus (Google Ads, LinkedIn Ads, etc.).
- Understanding of partner/VAR operational workflows and partner attribution logic.
- Ability to design scalable integrations using tools like Segment, Zapier, or Workato-style platforms.
Compensation: The expected salary range for this role is $134,696 - $168,370. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.