Description
We are seeking an experienced Marketing Strategist with Product Marketing Expertise to play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption.
The ideal candidate will define product positioning, messaging, and GTM strategies, ensuring alignment across Product, and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey.
This position requires a strategic thinker with the ability to integrate creativity with data, demonstrate problem-solving skills, and approach measurement in innovative ways. The ideal candidate thrives in a highly collaborative environment, and is passionate about delivering simple yet innovative financial solutions that customers love.
Key responsibilities include:
- Acting as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.
- Defining and executing go-to-market strategies, ensuring a clear value proposition and effective market positioning.
- Developing and refining marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints.
- Managing the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage.
- Using qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
- Collaborating with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
Requirements include:
- 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
- Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
- Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
- Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
- Strategic mindset with the ability to think long-term while executing with precision.
- Strong analytical skills,comfortable working with data, running experiments, and using insights to inform decisions.
- Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives.
- Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams.
Salary: $164,000 - $200,500 + equity + benefits.