Description
The Guest Engagement AA sits within Marketing Analytics and serves as the analytical backbone for Airbnb's lifecycle marketing programs , the email, push, and in-app communications that reach hundreds of millions of guests across their entire journey.
You'll partner closely with Guest Engagement Marketing, MarTech Data Science, and Strategic Finance to drive measurable booking impact through experimentation and insights.
As the clear analytics owner of Airbnb's guest lifecycle marketing domain, you will cover abandon journeys, demand generation, onboarding, upsell, and more. This role is expected to drive significant incremental bookings in 2026 by setting the analytics strategy, designing rigorous experiments, and surfacing proactive insights across 30+ active programs.
A typical day will involve owning the analytics roadmap for Guest Engagement, defining what to measure, what to test, and where the biggest opportunities lie across the full guest lifecycle. You will design and analyze experiments at scale, develop measurement frameworks, and surface proactive insights that go beyond reporting.
You will collaborate cross-functionally with MarTech DS on ML model feedback loops and attribution, with SF&A on goal methodology, and with India-based analytics resources on operational reporting.
Your expertise will drive action: your insights directly shape what teams build, test, and invest in , you influence roadmaps and prioritization at the Director level.
Strong experimentation skills are required, including experience designing and interpreting A/B tests and measurement frameworks for multi-channel marketing programs. Excellent communication skills are also essential, as you will need to distill complex findings into clear, compelling recommendations for senior stakeholders.