Experiential Marketing Manager

At Spotify, we connect millions of fans to the music and creators they love. Our marketing team brings that connection to life through culture-first storytelling, bold creativity, and experiences that resonate far beyond the app. This role sits within the Marketing team, working at the intersection of music, culture, and fandom to deliver unforgettable experiences across India.

Responsibilities

• Lead the end-to-end development of experiential marketing programs that bring Spotify to life across physical, digital, and hybrid environments
• Translate brand strategy into culturally relevant experiences rooted in music, creators, and fandom
• Partner closely with Music, Brand, Content, Partnerships, and Comms teams to align experiences with broader business priorities
• Design and execute live music moments including concerts, showcases, fan events, and listening experiences
• Identify new formats for immersive experiences that blend IRL and digital touchpoints
• Co-create experiences with brand partners while ensuring Spotify's creative integrity remains strong
• Define and track KPIs such as brand lift, engagement, earned media, and fandom growth
• Manage agency partners and vendors to deliver high-quality, innovative execution
• Own planning, budgets, timelines, and risk management for complex programs
• Oversee on-ground execution including production, logistics, talent, and staffing
• Continuously analyse performance and evolve experiential strategy based on insights

Requirements

• 8+ years of experience in experiential marketing, brand marketing, live events, or partnerships
• Led large-scale experiential campaigns or live music events from concept to execution
• Experienced working with artists, creators, agencies, and production partners
• Strong understanding of culture, music, and fandom in India
• Comfortable navigating ambiguity and influencing across cross-functional teams
• Willing to travel and work non-traditional hours around live events

Benefits

• Flexible work arrangements
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Access to Spotify's platforms and tools
• Comprehensive benefits package