Content Production Manager

Content Production Manager

At NASCAR, you will find a community of individuals who care about our sport and are united in seeing it grow. We seek a talented professional to join our team as a Content Production Manager based in our Charlotte, North Carolina office.

The Content Production Manager serves as the central link between the Social Media and YouTube brand team, NASCAR drivers, teams, and external production partners. This role is responsible for bringing concepts to reality by building production plans needed to execute across digital and social platforms, applying an understanding of platform best practices, timelines, and workflows to ensure content is produced at a high level and delivered in a way that meets both creative intent and platform needs.

Duties include but are not limited to:

• Serve as a primary production point-of-contact for NASCAR’s digital brand content, coordinating across internal stakeholders, teams, drivers, and third-party production partners to ensure projects move smoothly from conception to delivery.
• Manage multiple concurrent digital video projects, overseeing timelines, workflows, approvals, and communication across all phases of production.
• Support production planning and execution for social media and YouTube initiatives, ensuring alignment with platform-specific strategies, audience expectations, and brand goals.
• Provide day-to-day production guidance and creative problem-solving with internal teams and external partners to keep projects on track and aligned with objectives.
• Identify production risks early and proactively escalate issues, tradeoffs, or resourcing needs to keep timelines and deliverables on schedule.
• Own final production readiness, ensuring all content meets delivery requirements, spec needs, and platform standards.
• Collaborate closely with Project Management team to align production needs, schedules, and deliverables across campaigns and tentpole moments.
• Act as a liaison between Creative, Production, and business stakeholders, helping translate creative ideas into executable production plans.
• Help manage project-level production budgets, ensuring efficient use of resources while maintaining quality and meeting deadlines.
• Contribute to the evolution of NASCAR’s digital production workflows, identifying opportunities to improve efficiency, clarity, and scalability across social and YouTube content.

Travel: 50% including weekends

Required skills/experience:

• Bachelor's degree (B. A.) from a four-year college or university in Media Production, Journalism, or related field,
• Minimum of five (5) years’ experience in digital media production, content operations, or production management, preferably within sports, entertainment, or branded content; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite.
• Proven ability to communicate effectively with a wide range of stakeholders, including creative teams, executives, talent, and external partners.
• Highly organized, detail-oriented, and comfortable managing schedules, priorities, and shifting timelines.
• Demonstrated experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Experience working with production management tools, asset trackers, and post-production workflows.
• Strong understanding of social media and YouTube production workflows, including platform-specific content needs and timelines.
• Experience supporting or managing digital video production budgets.
• Background working with athletes, teams, or talent-facing productions.