Description
Head of Demand Generation
Location
San Francisco
Employment Type
Full time
Location Type
Hybrid
Department
Marketing
Compensation
- $374K – $415K • Offers Equity
The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.
Benefits
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
- Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend to fuel your professional growth
- Daily meals in our offices, and meal delivery credits as eligible
- Relocation support for eligible employees
- Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
About the Team
The B2B Marketing team contributes to OpenAI’s broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform across SMB, enterprise, and developer audiences.
About the Role
We’re looking for a Head of Demand Generation to build and lead OpenAI’s enterprise demand generation function. This role will own the pipeline journey from lead through early-stage qualified opportunities, with a primary focus on enterprise buyers including IT leaders, administrators, executives, and Heads of AI.
Responsibilities
- Build and lead OpenAI’s enterprise demand generation strategy with accountability for lead growth and conversion to early-stage qualified opportunities.
- Own and improve the enterprise marketing-to-sales funnel, including qualification, scoring, routing, handoffs, and shared SLAs with Sales.
- Identify and scale the highest-leverage demand channels, programs, and campaign types to drive qualified enterprise pipeline.
- Develop segmentation and targeting approaches for priority enterprise buyer personas, with emphasis on IT, admins, executives, and AI decision-makers.
- Partner closely with Enterprise Marketing on lifecycle, web, events, and other channels to ensure integrated execution across the buyer journey.
- Hire, develop, and lead a high-performing demand generation team while remaining close enough to the work to set strategy, diagnose issues, and drive execution.
Requirements
- 15+ years of experience in demand generation, revenue marketing, or growth marketing in B2B technology, with significant experience supporting enterprise sales motions.
- A track record of building or scaling demand generation programs that drive measurable pipeline outcomes, not just lead volume.
- A strong command of enterprise demand channels and program design, along with the judgment to know where to place bets and where to simplify.
- Comfort navigating complex buying groups and creating programs for multiple enterprise personas, including technical and executive stakeholders.
- The ability to move fluidly between strategy and execution, with excitement for building a new team while personally driving early momentum.
- Strong cross-functional instincts and the ability to drive alignment across marketing, sales, and operations in a fast-moving environment.
Workplace & Location
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and humanity in mind.