Digital Content Producer

You will join a community of passionate individuals who care about our sport and are united in seeing it grow. We seek a talented professional to join our team as a Digital Content Producer based in our Charlotte, North Carolina office.

The Digital Content Producer plays a critical role in the creation of innovative and captivating content with a primary focus on YouTube and crossover opportunities across NASCAR's broader digital platforms. This role blends creative storytelling with strategic platform expertise.

Duties

• Ideate, produce, and edit engaging videos that elevate the NASCAR brand, highlight its drivers and culture, and grow our fan base through platform-native, audience-first storytelling.
• Develop and produce original YouTube-first content that entertains, informs, and connects fans to the sport, its personalities, and its culture.
• Contribute to all aspects of the creative process — from concept through delivery — including ideation, scripting, shooting, and editing of long-form, episodic, and short-form video content.
• Experiment with new storytelling formats, leveraging YouTube-native tools (e.g., thumbnails, end screens, playlists) and best practices for audience growth, watch time, and retention.
• Collaborate across teams (social, marketing, editorial, production) to create shot lists and content plans for race weekends, events, and off-track features.
• Travel as needed to races and events to shoot and produce content that brings the NASCAR experience to life.
• Oversee projects to ensure quality, timeliness, and creative alignment with NASCAR's voice and goals.
• Stay current on digital trends, audience behaviours, and platform updates to continually evolve NASCAR's YouTube and social presence.
• Travel: 30%, including weekends during race seasons.

Required Skills/Experience

• Bachelor's degree or equivalent from a four-year college or university.
• Minimum of four years' related experience; or equivalent combination of education and experience. One to two years of professional experience in digital video production, ideally focused on YouTube or social media storytelling.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Proficient on company-provided hardware and software.
• Valid driver's license
• Ability to thrive as part of a collaborative team.
• Ability to thrive on creativity and data-driven insights in a fast-paced production environment.
• A digital video native with a deep understanding of YouTube's unique ecosystem.
• Able to manage multiple projects under tight deadlines.
• Exceptional organisational and time management skills, with flexibility to adapt to shifting priorities.
• Understanding of the sports industry, ideally with familiarity in motorsports, preferred.
• A portfolio demonstrating successful digital video creation is preferred