Director, Planning

You are the cross-channel planning contact and will expertly bring all media channels together to build full-funnel media plans. Using insight, vertical and sector knowledge along with both brand and performance marketing, you will build and deliver media plans that deliver real, tangible business growth for clients.

Working symbiotically with the strategy, client and data strategy teams, you'll complete the holistic planning cycle that brings together growth and media effectiveness KPIs for clients.

As a Director, Planning, you will:

• Translate the overarching strategy into excellent cross-channel plans that tie together brand and performance solutions.
• Innovate to deliver ways that unite multi-channel plans together holistically through testing and innovation.
• Build an in-depth, data-driven understanding of the client's consumer, category, brand and business, then be able to identify optimal media channels to deliver growth.
• Provide planning insight in pitches and participate in pitches as needed.
• Collaborate with the strategy, data strategy and client teams to deliver the best measurement solutions with the leading, lagged indicators and drive in-flight optimization.

To succeed in this role, you will have:

• 10+ years experience of delivering cross-media plans for leading multi-product clients either within a market or across a region.
• Proven data capabilities and ability to utilise insight to drive media plans and marketing effectiveness.
• Excellent grasp of online and offline channels.
• Expert knowledge of media planning principles and the ability to convert overarching media strategy into channel specific plans.
• You're a 'knowledge builder' and are excited at growing and coaching those around you.
• A confident, dynamic, engaging and authentic communicator.
• Brilliant at pitching and engaging clients.
• Strong media budgeting understanding.

In return, you can expect:

• To live our culture code every day!
• To become an indispensable planning expert for key clients.
• Timely delivery of detailed channel and cross-channel plans and optimization which deliver growth for clients across the media ecosystem.
• To have proof-point where you have effectively articulated the role of planning in delivering growth via in- and cross-channel testing.
• Have positive client feedback based on how your plans have answered clients' marketing challenges.
• Have a 'book of value' which showcases, through case studies, how your work has delivered material business growth/value for clients.
• Strong internal and client feedback.
• Increasing profile in the media world in your market prompting Brainlabs.