On Premise Festival & 3rd Party Event Specialist

The On Premise Festival & 3rd Party Event Specialist plays a critical role in bringing to life Red Bull's national festival and third-party event strategy, positioning the brand at the center of regional and national relevant music festivals & 3rd party events.

This role is responsible for the planning, development, management, and execution of partnered music festivals and third-party events within their territory and will work cross-functionally with Sales, Brand Marketing, Culture Marketing, Media Network, Distribution, Trade Marketing, Field Marketing, and Red Bull Legal.

Responsibilities

Planning

• Monitor market trends and insights in the Southeast region, sharing valuable information with regional and national leadership to guide consumer analysis and inform business strategies.
• Identify, track, and forecast music festivals and third-party events across the Southeast region of the US, focusing on key markets and growth trends.
• Align and negotiate festivals and event partnerships to drive strategic brand presence and growth.
• Ensure Red Bull's on-site plan supports national business priorities and meets brand guidelines.
• Support the collaborative business planning process with regional teams.
• Develop and execute festival strategies across 10+ festivals and 30+ third-party events annually.
• Support sponsorship agreements, rights management, deliverable tracking, and partnership fulfillment processes.

Execution

• Support the implementation of approved event strategies through coordination of product guidelines, operational procedures, staffing plans, and execution standards.
• Maintain project timelines, workback schedules, run-of-show documents, and operations trackers to ensure successful event execution.
• Coordinate logistics orders, inventory requests, hospitality requirements, credential management, ticketing processes, staffing coordination, travel logistics, and internal approvals.
• Support relationships with festival organizers, concessionaires, venue operators, and sponsorship teams to ensure contractual obligations and Red Bull execution standards are delivered.
• Coordinate with approved external production agencies, fabrication partners, creative vendors, printers, and logistics suppliers.
• Coordinate inventory allocation of branded assets, including transportation across assigned events.
• Support event recaps, performance reporting, photo documentation, partnership evaluations, and post-event analysis.
• Partner closely with various Red Bull departments to maximize event impact and business outcomes.
• Maintain action items lists, budget tracking documents, credential databases, ticket allocation, meeting notes, and project documentation.

Budget Management

• Manage project budgets of up to $200,000, implementing strategic budget frameworks that drive efficiencies and maximize impact.

Requirements

• 2+ years of experience in live event production and experiential marketing, with proven festival experience.
• Strategic planning and orchestration of multi-layered event programs at Music Festivals & Events.
• Experience managing budgets, vendors, and external partners.
• Strong negotiation and stakeholder management skills.
• Established relationships within the festival and live events industry.
• Experienced in managing $200k+ budgets and multiple projects simultaneously.
• Deep understanding of the Southeastern festival and event landscape.
• Strong communication, presentation, and organizational skills.
• Confident, collaborative leader who fosters team culture and gains buy-in from key partners.
• Proficiency with Microsoft Office Suites, project management platforms, and budget tracking tools.
• Self-starter with strong attention to detail and the ability to work independently.
• University – Bachelor's Degree preferred.
• Fluent in English, additional languages an advantage.

Travel

• 50-60%

Benefits

• Permanent
• Benefits eligible