Marketing Specialist

At Red Bull, you will be primarily responsible for supporting the delivery of key activities across Red Bull's marketing mix.

Responsibilities:

Areas that play to your strengths

You will be trusted with the following responsibilities:

• Management and execution of consumer activation & point of sales material
• Set up, plan, and execute consumer activations while ensuring clear, professional communication with all participants.
• Gather consumer insights, sales data, consumption statistics, and visibility plans to identify campaign success and learnings.
• Manage premium quality of POS communication according to different touchpoints and the implementation of Red Bull's trade marketing and consumer activation plan.
• Work closely with the Brand Marketing, Headquarter team, Agencies, and Sales Managers to understand and implement global POS guidelines that meet local needs.

• Participate and support in the planning and execution of brand campaigns
• Co-responsible for occasion campaign concept, cartoon selections, tailored messaging, and activations across various consumption scenarios and moments.
• Support on brand design and execution of the highest quality across channels, campaigns, and events.
• Provides advertising campaign implementation support to the Brand Manager, while being in constant communication with Media Agency.
• Manage cartoon and product commercial production including copy selection, translation, recording, and mixing with agencies.
• Compile pre and post campaign reports to capture learnings and actions for future initiatives.

• Support on marketing campaign, administrative work, ad hoc tasks, and business planning
• Contribute to Red Bull's marketing department in connection with campaigns, product launches, events, and creators.
• Manage daily administrative reporting, competitor tracking, meeting and deadline, stock & tools management, system input in business cycles, and Friends of Red Bull engagement.
• Consolidate and support logistic arrangement for campaign, events, sampling kits, creators indirect sampling initiatives, and product delivery.
• Assist marketing team on research, gather insights, talent scouting, communication on building an innovative, winning more consumers.
• Support the Marketing Team to act as a key contributor to yearly and long-term business planning.

• Support on consumer research analysis and reporting
• Translate data from trial and awareness studies into clear reports with analysis and recommended actions.
• Analyze focus group findings and key market indicators to identify insights and develop actionable steps.
• Gather and interpret consumer insights to support decision-making and future planning.

Requirements:

• 1-year experience working in international brands or branding agencies, particularly in brand management
• Attention to detail in branding elements
• Effective internal & external stakeholder management (within Asia and Europe)
• Structured and well-organized, capable of managing multiple projects at the same time
• Strong communication skills, including written, verbal, and presentations
• Strong planning, prioritization, and project management competencies
• Energetic, positive can-do attitude, focused on delivering results
• Ability to meet strict and demanding deadlines
• Team player, creative, excellent communicator, open-minded, ingenious, innovative, and self-motivated

Travel: 0-10%