Paid Marketing Manager

Job Overview

As a Paid Digital Marketing Manager at Stripe, you will be a key driver of paid digital marketing efforts supporting our inbound funnel and driving demand and engagement for key segments of users. You will design, implement, and optimise scaled digital campaigns to create an exceptional paid program at Stripe, focusing relentlessly on user experience and channel optimisation.

Responsibilities

• Develop and execute scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
• Drive growth across key metrics such as suspects, MQLs, SQOs, signups, go-lives, pipeline, and revenue.
• Collaborate with internal stakeholders to build and optimise the paid program, using knowledge of users, product usage, and data.
• Report on campaign performance to ensure stakeholders have visibility into program performance and roadmap.
• Manage audience targeting and ensure the right users are being reached.
• Analyse campaign effectiveness, shift spend to deliver more value, and proactively identify areas for improvement.

Requirements

• 7+ years of work experience
• 5+ years of paid digital experience, preferably in paid social/display and direct response
• 2+ years of B2B marketing experience
• Deep knowledge of digital marketing landscape, best practices, and growth marketing concepts
• Experience articulating requirements to analytics, campaigns, sales strategy, and ops and marketing leadership
• Advanced analytical skills and ability to drive experimentation roadmaps
• Excellent written and verbal communication skills
• Ability to collaborate cross-functionally across teams

Preferred Qualifications

• 10+ years of work experience
• 7+ years of paid digital experience
• 5+ years of B2B marketing experience, preferably with ABM experience
• Experience with Marketo and/or Salesforce
• Experience driving demand for sales teams