Description
Why Join Us
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly.
Marketing at Brex
Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex.
What You'll Do
The Brex Marketing team is looking for an experienced Senior Marketing Operations Manager to own the systems, data infrastructure, and digital growth engine powering our Product-Led Growth (PLG) motion. This role is central to how Brex scales digital acquisition, optimizes self-serve onboarding flows, and unlocks marketing performance through automation, experimentation, and insights.
Responsibilities
- Own and evolve the PLG martech ecosystem,including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations,to ensure a best-in-class, scalable, and reliable infrastructure.
- Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations.
- Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery.
- Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics.
- Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration.
- Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads.
- Partner cross-functionally with CX, Operations, Sales, and Web teams to support chatbot and live chat experiences on Brex.com , including qualification logic, routing workflows, data capture, and integration with downstream teams.
- Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health, funnel friction, conversion behavior, and growth loops.
- Identify opportunities to automate manual processes using Zapier, Segment, Marketo programs, and AI agents to improve speed, accuracy, and scale.
- Troubleshoot and resolve issues across systems (Segment, GA, Marketo, Salesforce), maintaining a high-quality data environment and rapid operational velocity.
Requirements
- 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels.
- Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks.
- Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement.
- Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels.
- Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences,including qualification, routing, data models, and workflows,even when operational ownership is distributed across teams.
- Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows).
- Track record of evolving or modernizing a marketing tech stack toward a future-state architecture.
- Experience collaborating closely with Product, Web Engineering, and Data teams.
Compensation
The expected salary range for this role is $134,696 - $168,370.