Director, Games Publisher Marketing

The Director, Games Publisher Marketing will develop, own, and oversee the Red Bull North America Publisher Marketing program.

Red Bull North America is upleveling connection with gaming publishers and developers, in order to integrate IPs and produce top marketing collaborations and activations , from esports league partnerships to non-competitive games.

Areas that play to your strengths

STRATEGY AND PLANNING

• Keep track of the global and national gaming and esports landscapes, including relevant franchises and titles, viewership, industry trends, etc.
• Own the entire funnel of Publisher Marketing for the USA market, on both competitive and non-competitive sides, from mapping potential partners to executing the plan and activating properties through projects that require project leadership and management.
• Interface with gaming publishers and developers, negotiating IP integration, league partnerships, and cross-opportunities and collaborations.
• Develop the national Publisher Marketing business plan and work closely with the 5 regions in the USA as they plan and execute their Publisher Marketing plans.
• Manage and own the Gaming Publisher budget.
• Partner with Red Bull Media Network to create content around publishers' and developers' IPs.
• Build and manage detailed project plans, budgets, and status updates across cross-functional teams for all Publisher projects and activations.

PARTNERSHIP DEVELOPMENT

• Work closely with regional Gaming Marketing Managers to ensure publisher partnerships are activated and leveraged authentically and impactfully.
• Work with Legal to build contracts and negotiate Publisher collaboration agreements.
• Define clear objectives, goals, and KPIs for Publisher partnerships and track overall program performance, activations, community impact, and media engagement.
• Prospect new Publisher and IP collaborations.

MARKETING OUTCOMES

• Develop and drive innovative Publisher projects and activations that establish Red Bull as an aspirational force and thought leader within gaming.
• Create comprehensive branding and product integration solutions and guidelines for all games and leagues.
• Partner with content production, programming, and communications teams to develop story-driven media formats.
• Collaborate with marketing, brand, sales, distribution, media, communications, content production, live event, and digital teams to develop and execute integrated consumer marketing campaigns.

Requirements

• 8+ years of professional experience in Gaming, Entertainment, Sports, Technology, or related fields.
• Understanding of the gaming landscape, including relevant game titles and publishers/developers, community gatherings and conferences, industry players, gaming media, key events, and technology developments.
• Self-motivation, driven sense of ownership and accountability.
• Creative thinker with proven ability to design, document, and communicate compelling Publisher program strategies, tactics, and projects.
• Experience with negotiation, integrated Publishers, marketing campaigns, and activations.
• Strong communication and project management skills.

Travel

• 30-40%

Benefits

• Permanent
• Benefits eligible