Description
At Anchorage Digital, we are seeking a senior product marketing leader to own market strategy, positioning, and go-to-market execution for our stablecoin infrastructure and cross-border payment offerings.
This is a highly strategic role responsible for shaping category narrative, enabling revenue growth, and positioning Anchorage Digital as the trusted institutional partner for stablecoin infrastructure.
You will be coached, mentored and guided to grow your capabilities in 4 major areas:
Technical Skills:
Drive positioning and GTM strategy for stablecoin issuance and correspondent banking products, translating complex infrastructure into clear institutional value. Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market.
Complexity and Impact of Work:
Lead Stablecoin marketing strategy and execution across functions delivering revenue impact. Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes.
Organizational Knowledge:
Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy. Deliver market-facing materials grounded in deep understanding of stablecoin products, Anchorage’s institutional positioning, and regulatory posture.
Communication and Influence:
Listen to customers, sales, and market signals to surface insights that shape stablecoin strategy, messaging, and roadmap. Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage’s stablecoin market leadership.
You may be a fit for this role if you have:
A track record of shaping positioning and go-to-market for complex financial or crypto infrastructure, translating technical and regulatory depth into market leadership. Proven ability to lead high-impact, cross-functional initiatives, influence product and revenue strategy, and drive outcomes in start-up or high growth environments. Executive-level communication and stakeholder alignment skills, with the judgment and presence to partner across product, sales, compliance, and leadership.