Description
+ We are looking for a Global Affiliate & Partnership Specialist to supercharge our Magic Beauty Stars ambassador programme and support business/channel growth via Affiliate commercial Influencers + Influencer partners.
The Global Affiliate & Partnership Specialist will pursue opportunities to drive Traffic, Revenue against ROAS and CPO goals to CharlotteTilbury.com. Considering new customer growth, increasing value of our existing customer base, whilst balancing profitability alongside brand equity objectives.
As a Affiliate and Partnerships Specialist you will:
MAGIC BEAUTY STARS - Proactively grow and manage the Charlotte Tilbury commercial Affiliate Ambassador programmes, Magic Beauty Stars – crafting new opportunities, whilst leveraging existing. All within set KPI, objectives and against budget - Owning the ‘always on’ of Magic Beauty Stars recruitment, incentive & rewards plan - inclusive of owning supplier relationships and SaaS platforms, while having the technical ability and in practice know-how of Affiliate network SaaS platforms - Drive ambassador recruitment growth 2X - Drive ambassador Revenue growth 3X - Establishing and maintaining strong relationships with Magic Beauty Stars stakeholders, both internal and external to the business - Researching and outlining new potential partners, platforms, or direct relationships with the aim to grow and diversify the brand's ambassador programme, Magic Beauty Stars - Working with manager to consistently review and improve the Ambassador programme inclusive of, but not limited to providing feedback on SaaS platform roadmap - Review and approve Magic Beauty Stars content on a weekly basis - Complete Magic Beauty Stars commission reporting on a monthly basis - Provide ad hoc daily, weekly and monthly product seeding and gifting to Magic Beauty Star ambassadors
AFFILIATE COMMERCIAL INFLUENCERS - Shape strategies across regional markets (UK, US, APAC, EU), working to deliver customer growth, brand exposure and Revenue in market via Influencer partners, such as LTK RewardStyle, Metapic and ShopMy - driving strong CVR - Oversee and manage partner deliverables ahead of ‘go live’ activity, always considering industry and ASA compliance guidelines - Manage campaigns from creating briefs to post-campaign analysis, making sure talent casting, briefs, content etc all ladder up to a cohesive, aligned Traffic and Revenue driving campaign
AOB - Commercial knowledge and in-job expertise of engaging and cultivating hard KPI performance from Ambassador and Influencer communities (Traffic, Revenue, AOV, CVR, ROAS, CPO), inclusive of setting up commission rates and Affiliate networks - Analysis of campaigns, reporting ROI results & devising strategies to optimise or replicate campaigns - Monitoring, analysing results and crafting reports of all campaigns, including daily, weekly and monthly reports - Provide regular, actionable recommendations to ensure maximum Revenue and Traffic - Partner with relevant internal and external colleagues, such as the Data Analytics, Brand Influencer and Trade teams, to test and refine acquisition and retention strategies - Maintain high level of knowledge across the industry, as well as Affiliate, Influencer & Ambassador networks, tools and software - Understanding and knowledge of how to drive Traffic and Conversion from Social channels, Instagram, YouTube, TikTok, and Pinterest to CharlotteTilbury.com, across global regions - Support with budget management on a weekly, monthly, and quarterly basis. - Report and present to Senior colleagues on campaign performance, as well as pitching new ideas. - Share content across the wider marketing team, providing social and CRM teams with engaging and on-brand content. - Gifting - sending influencers ambassadors products as part of paid campaigns or gifting schemes with Magic Beauty Stars - Creating briefs for influencers for different, seasonal campaigns. - Ad hoc responsibilities such as creating contracts, raising POs, and invoicing