Marketing Specialist (Contract)

We're seeking a Marketing Specialist (Contract) to support Dialpad's demand generation efforts in the APAC region, with a focus on Australia. This role will partner closely with the global Demand Generation team to execute campaigns that drive pipeline and revenue growth.

Key responsibilities include:

• Supporting the execution and optimization of customer acquisition campaigns across digital channels, including SEM, paid social, display, and online video.

• Assisting in managing affiliate and CPL programs, including coordination with review platforms.

• Partnering with the global team to help execute ABM campaigns and targeted marketing initiatives.

• Collaborating with web and content teams to support updates to regional web pages and contribute to SEO optimization efforts.

• Working cross-functionally with Marketing Operations, Product Marketing, Channel Marketing and Creative teams to test messaging and improve campaign performance.

• Tracking campaign performance and providing regular reporting on key metrics, including pipeline contribution and ROI.

• Supporting budget tracking and ensuring efficient allocation of spend across channels.

• Coordinating with external vendors and agencies as needed to support campaign execution.

• Helping maintain campaign calendars, workflows, and documentation to ensure smooth execution.

Requirements include:

• 3–5 years of experience in marketing, demand generation, or paid acquisition roles.

• Hands-on experience supporting digital marketing campaigns across channels such as SEM, paid social, and display.

• Familiarity with affiliate programs, CPL models, or review platforms is a plus.

• Exposure to ABM tools or programs (e.g., 6Sense, Demandbase) preferred but not required.

• Basic understanding of SEO and web performance optimization.

• Strong analytical skills with the ability to track and interpret campaign performance data.

• Experience working with marketing tools such as Google Ads, LinkedIn Campaign Manager, Salesforce, or similar platforms.

• Experience working with a channel and/or partnership ecosystem and executing on mutually beneficial marketing campaigns.

• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.

• Strong communication skills and ability to collaborate across global teams.

• Comfortable working in a fast-paced, dynamic environment.