Description
We're looking for a Director of Growth Marketing to own and scale the engine that drives Flexport's pipeline and revenue growth. You'll lead a team of marketers responsible for the full spectrum of growth marketing , from top-of-funnel acquisition to lead nurturing to conversion.
This role sits at the intersection of strategy, execution, and analytics, and is ideal for someone who is equally comfortable building apps, creating campaigns, optimizing paid media, and generating pipeline through unconventional methods.
You'll work closely with Product, Engineering, and Sales to ensure growth campaigns are tightly aligned with Flexport's platform releases, go-to-market motions, and business goals.
Campaign Strategy & Execution
- Design and execute integrated growth campaigns around Flexport's technology offerings, turning product innovation into pipeline.
- Build and optimize multi-channel campaign playbooks that span paid, owned, and earned channels.
AI & Marketing Innovation
- Leverage AI tools and workflows to accelerate campaign execution, content production, audience targeting, and performance analysis , we want someone who is already using AI daily to move faster and think bigger.
- Use AI tools to launch landing pages, microsites, online tools, internal dashboards, lead scoring models, and campaign automations without waiting on engineering resources.
- Stay on the cutting edge of how AI is reshaping B2B marketing and bring that thinking into everything the team builds.
Product-Led Growth
- Partner with Product and Engineering to identify and activate product-led growth levers , trial flows, in-platform conversion moments, self-serve onboarding, and expansion signals.
- Develop experimentation frameworks to test and scale PLG motions across Flexport's platform.
Lead Generation & Nurture
- Own the lead lifecycle from acquisition through sales handoff, designing scoring models, nurture sequences, and segmentation strategies that improve conversion rates at every stage.
- Continuously refine targeting and messaging to increase marketing-sourced and marketing-influenced pipeline.
Performance Marketing
- Manage and scale paid acquisition across Google Ads, LinkedIn, X, and other relevant channels with a sharp focus on cost efficiency and pipeline ROI.
- Own budget allocation, bidding strategy, creative testing, and audience development.
- Develop and execute targeted direct mail programs for high-value account engagement, event follow-up, and ABM campaigns.
Website
- Own Flexport's marketing website as a growth channel , driving SEO, conversion rate optimization, landing page strategy, and content performance.
- Collaborate with design and engineering to ship high-impact web experiences that convert visitors into qualified leads.
Reporting & Analytics
- Build and maintain growth marketing dashboards that track pipeline contribution, channel performance, campaign ROI, and funnel velocity.
- Use data to inform investment decisions and communicate marketing's impact to executive leadership.
Team Leadership
- Manage, mentor, and develop a team of 2–3 growth, product, and performance marketers, fostering a culture of experimentation, accountability, and continuous improvement.
- Work directly with our Founder and CEO and key revenue leaders to execute campaign ideas.