Technical Head of Brand

You'll own how Firecrawl shows up in the world , the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

Compensation

• $160K – $210K • 0.01% – 0.1%

What You'll Do

• Own Firecrawl's brand positioning end-to-end , from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations

• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience

• Grow and manage our presence on Twitter/X and LinkedIn , not just posting, but building a community and a point of view

• Run competitive analysis and translate it into messaging that differentiates us clearly , without marketing-speak

• Partner directly with founders and product to align brand with roadmap and GTM priorities

• Shape the content calendar and own the cadence of what goes out across every channel

• Think about discoverability beyond SEO , including how LLMs surface and recommend tools like ours

What We're Looking For

• Someone who understands how developers think. Not just what they do , but how they evaluate tools, what they distrust, and what makes them share something with their team.

• A writer first. The best brand work here will be in words , short-form, sharp, opinionated.

• Proven organic growth. You've moved the needle on search visibility and social reach for a technical product.

• Comfortable working directly with founders. No brand committee. No approval chain.

• Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products , and you know how to write for that world.

Benefits & Perks

• Salary that makes sense , $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure

• Own a piece , Up to 0.1% equity in what you're helping build

• Generous PTO , 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge

• Parental leave , 12 weeks fully paid, for moms and dads

• Wellness stipend , $100/month for the gym, therapy, massages, or whatever keeps you human

• Learning & Development , Expense up to $1,000/year toward anything that helps you grow professionally

• Team offsites , A change of scenery, minus the trust falls

• Sabbatical , 3 paid months off after 4 years, do something fun and new

Interview Process

• Application Review , Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built.

• Intro Chat (~20 min) , Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first.

• Deep Dive Chat (~45 min) , Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario , how would you approach differentiating Firecrawl against our closest competitors?

• Founder Chat (~30 min) , Culture, pace, ownership, and how you like to work. Time for your questions too.

• Paid Work Trial (1–2 weeks) , Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed.

• Decision , We move fast after the trial.