Description
Part of The Brandtech Group, fifty-five is a data consultancy helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer experience.
As a Senior Digital Analytics Consultant, you will actively take part in delivering fifty-five's projects to multiple clients across the region. Those projects can relate to onsite conversion optimisation and/or digital media-mix optimisation as well as sophisticated ML-powered initiatives. During these projects, you will contribute to promoting a new user-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.
You will report to a Project Lead or Consulting Manager. As a Senior Digital Analytics Consultant, you will follow an action plan, issuing various deliverables during the project. You will guarantee the quality of web analytics data as well as its interpretation during delivery sessions with the client. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation.
Based on your good understanding of our expertise and our clients' needs, you will collaborate with all of our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.
Responsibilities:
- Deliver missions related to the monitoring of the client's digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and web & app testing, data visualization and related inquiries.
- Analyse data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
- Meet clients' needs and pay attention to the quality of all deliverables
Education and Experience:
- Master's degree (business, engineering) or equivalent diploma
- Fluent in Chinese (Cantonese) and English written and spoken
- 0-2 years (Consultant) / 3-5 years (senior Consultant) experience in project management or digital marketing, consulting firms (strategy, organization, change management, IS, etc.), business Intelligence software publishers (SAP, etc.), or media-buy agencies, digital or traditional
- Good to have knowledge of the main online acquisition channels: search engines (SEO, SEM and bid-management tools), display, affiliate marketing, emailing, social media, AdExchange, web and mobile applications, etc.
- Industry web & app analytics tool
- Data Visualization / Business Intelligence Tools
- Good to have SQL and Python for data analysis
- Strong analytical skills
- Good social spirit
- Laid back but professional
- Curious and willing to learn (a lot!)