Measurement Innovation Lead

We are seeking a Measurement Innovation Lead to develop advanced measurement frameworks beyond basic click-and-impression metrics. You will build a proprietary measurement ecosystem tailored to modern data infrastructures, working closely with sales teams, external agency partners, and brands to define success metrics and showcase true business growth.

Responsibilities

Go-To-Market & Vendor Governance

• Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.
• Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.
• Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.
• Manage the technical onboarding, benchmarking, and financial efficiency of third-party measurement vendors to ensure contract costs directly fuel revenue growth.

Technical Methodologies & Data Science

• Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.
• Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.

Product Innovation & 3-Year Vision

• Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds.
• Design and execute sophisticated measurement for performance tools while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.

Requirements

• 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.
• Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.
• Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms and modern Data Clean Rooms.
• 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.
• Proficiency in SQL and data visualization tools. Hands-on experience with Python or R for custom statistical analysis is highly preferred.
• Bachelor’s degree in a quantitative field. A Master’s or PhD in Econometrics or Applied Statistics is a strong plus.

Compensation and Benefits

• The expected range for this role is $162,000 - $180,000.
• Uncapped leave, bonus, refer-a-friend program, well-being support, and opportunity to purchase shares in Future with our Share Incentive Plan.