Description
We are seeking an Athlete Communications Manager to shape and drive strategic communications through storytelling, earned media, and influencer relations. As part of the Red Bull Media Network, you will create and manage communications strategies for Red Bull projects, events, and athletes, ensuring effective delivery across earned, managed, and owned channels.
Responsibilities:
- STRATEGY AND PROJECT PLANNING
- Plan and activate communications around Red Bull events, projects, and athletes
- Generate positive, organic conversation around Red Bull through earned media and influencer amplification
- Align with key stakeholders to develop and execute individual 360 media plans
- Brief and support the crisis communications workflow
- ATHLETE MEDIA COMMUNICATIONS
- Turn athlete marketing initiatives into compelling media opportunities
- Lead the athlete media strategy, creating integrated 360° media plans
- Identify and pitch compelling athlete stories to local media
- MEDIA RELATIONS AND GENERATING WORD OF MOUTH
- Identify and build relationships with key media, voices, and platforms
- Develop and maintain strong relationships with Australian news, culture, and lifestyle media
- Spot and activate earned media opportunities across various platforms
- Deliver strong PR execution, including media releases and story pitching
- STAKEHOLDER MANAGEMENT AND BRAND BUILDING
- Manage agencies, freelancers, and media partners
- Oversee budgets and reporting with project managers
- Build strong relationships with the Marketing team, athletes, partners, and influencers
- Contribute to annual business planning and project development
- Ensure brand integrity and credibility are maintained
Requirements:
- 5-8 years’ experience in Media, Communications, or PR
- Proven experience in the sports, athlete, or sporting industry
- Strong knowledge of the Australian media landscape
- Highly organised with strong project management skills
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://jobs.redbull.com/au-en/athlete-communications-manager-12m-ftc-ref34966l