Description
Ferrari is seeking a Regional Marketing Manager to oversee regional marketing activities at a group of assigned Ferrari dealers in the United States.
The successful candidate will be responsible for ensuring that dealer marketing strategies and tactics align with Ferrari's corporate vision and sales objectives in North America.
Key responsibilities include:
- Preparing for and attending quarterly dealer visits to ensure alignment on Ferrari's overall message and vision
- Serving as the manufacturer's lead marketing representative with assigned dealers
- Developing regional dealer marketing initiatives with corresponding KPIs
- Collaborating with the Ferrari North America sales and marketing teams to ensure dealer marketing plans align with sales objectives
- Distributing major marketing communications to dealers and acting as an interface for questions and requests
- Overseeing coordination of Ferrari North America's sponsor partners with dealers and national events
- Managing the Ferrari Contact Plan, Concierge, and Support process
- Maintaining the Ferrari Event Management Platform
- Ensuring targeted marketing investment and staffing levels are achieved
- Monitoring dealer activities for compliance with Ferrari guidelines
The ideal candidate will have a Bachelor's degree and at least 3 years of experience in the luxury or luxury automobile market, with extremely strong communication and presentation skills, a data-driven approach, and the ability to interact with dealership management and clients.
Required skills include proficiency in Microsoft Office, knowledge of the latest website technologies and trends, and the ability to multitask in a dynamic environment.