Lead Copywriter

We're looking for a Lead Copywriter to join our team in London as part of House of Creative.

As our Lead Copywriter, you'll concept and write work that takes the Pinterest brand further in the EMEA region, from campaign ideas and manifestos to taglines and social media.

Responsibilities

• Lead the development of compelling campaign ideas with art direction partners
• Write everything from campaign copy, manifestos, and taglines to social captions, digital copy, and other brand communications
• Uplevel creative quality of work across the team in partnership with marketing
• Collaborate with creatives across disciplines to make cohesive work across formats and markets
• Be a source of inspiration through your collaboration with art directors, designers, producers, and marketing managers
• Help evolve Pinterest's voice and tone, and bring it to life across creative touchpoints
• Present and sell the thinking behind your work to key stakeholders, creative directors, and team members
• Use AI thoughtfully to explore more ideas faster and sharpen your writing

Requirements

• A minimum of 8 years of experience in copywriting or brand writing
• A book of work with outstanding writing and concepts across brands and mediums
• Exceptional writing and editing craft
• Deep experience developing campaign ideas with art direction partners
• Experience shaping a brand voice and tone
• Proven ability to craft a story or concept that shapes culture
• Strong storytelling, presentation, and collaboration skills
• Bachelor's degree in a relevant field such as English, Journalism, Communications, or Advertising
• Hands-on experience using AI in your writing process