Marketing Analytics Lead

The Data team at SpaceXSI is seeking a Marketing Analytics Lead to focus on marketing performance. This role involves partnering with Marketing leadership to measure and analyse performance marketing, growth marketing programs, and overall marketing efforts. You will use your expertise to inform budget allocation and build a world-class marketing data team.

Responsibilities:

• Develop and own the measurement framework for performance marketing, including economics and performance by channel, campaign, audience, geo, and creative
• Design and execute incrementality tests to inform budget allocation and attribution
• Establish and maintain a media-mix model to guide channel scaling and optimisation
• Ensure the quality of predictive LTV signals sent to ad platforms
• Maintain clean pipeline source and campaign attribution

Requirements:

• 7+ years of experience in marketing analytics, marketing science, or data science
• Strong SQL and Python skills
• Experience with incrementality tests, media-mix models, and attribution models
• Understanding of ad platform reporting and optimisation
• Excellent communication skills