Retail Marketing Manager

Ferrari has a highly successful track record in Formula One and GT production cars, with impressive business results and recognition as one of the world's most powerful brands. As a leading luxury sports car manufacturer, Ferrari embodies engineering excellence and innovation at the highest level.

We are seeking a Retail Marketing Manager to join our Marketing team in Ferrari North America, based in Englewood Cliffs, NJ. In this role, you will drive the effective activation of regional marketing strategies across the retail network, ensuring priority initiatives are consistently executed and impactful at the local level.

Key responsibilities include:

Retail Marketing Strategy, Execution, and Coordination

• Lead the implementation of regional marketing plans across the retail network, serving as the primary Marketing point of contact for Regional Marketing Managers.
• Translate central marketing priorities into actionable guidelines for local markets, enabling Retail Partners to develop effective action plans.
• Ensure consistent and timely execution of Tier 1 campaigns and other priority initiatives at retail level.
• Provide Regional Marketing Managers with tools, guidance, and best practices to maximize execution quality and business impact.
• Monitor adoption and execution of marketing initiatives, identifying gaps and driving corrective actions.
• Foster continuous improvement by sharing successful activations and promoting knowledge exchange.

Prospecting Partnerships & Customer Acquisition

• Lead the development and execution of prospect acquisition initiatives across the retail network, creating scalable frameworks for qualified lead generation.
• Identify, develop, and manage strategic prospecting partnerships and communities that provide access to high-potential target audiences.
• Design activation frameworks to leverage partnerships for customer acquisition and lead generation.
• Develop processes to connect qualified prospects generated through centralized brand experiences with Retail Partners for local conversion.
• Establish clear governance and ownership models to maximize commercial opportunities.
• Adapt and localize HQ customer acquisition strategies to address local market dynamics.
• Work with the Customer Development team to leverage customer insights and CRM tools.

Cross-Functional Coordination

• Collaborate with the Events Team to maximize the use of centralized event platforms.
• Partner with the Customer Development Team to leverage customer insights and reporting.
• Work in synergy with the Launch Manager to connect marketing opportunities with commercial priorities.
• Ensure strong alignment between central marketing priorities and local market execution.

To succeed in this role, you will need a Bachelor's Degree and:

• Minimum 5-7 years of client development experience, with at least 3 years in the luxury segment.
• Experience working with international brands in a corporate environment.
• Excellent clienteling and prospect engagement strategy management.
• Strong communication and presentation skills.
• Ability to interact with executive management and represent Ferrari North America.
• Knowledge of the latest website technologies and trends.
• Highly proficient in Microsoft Office and project management software.