Social Media & KOL Strategy Manager

Ferrari is seeking a Social Media & KOL Strategy Manager to lead the brand's social media presence and creator programming across North America.

The successful candidate will own the strategy, editorial direction, and day-to-day management of @FerrariUSA, Ferrari North America's 2.5M-follower Instagram channel.

Key responsibilities include:

• Developing and executing social media strategies across multiple platforms
• Creating and managing content for @FerrariUSA, including concept development, creative briefs, photo and video shoots, and post-production oversight
• Managing agencies, production partners, and freelancers to deliver high-quality content on time and within budget
• Partnering with Ferrari's global social team to develop and supply content for global social media channels
• Overseeing social media alignment across Ferrari's North American dealer network
• Developing and executing influencer, creator, and celebrity partnerships
• Monitoring culture, social conversation, platform trends, and competitor activity to identify creative opportunities and potential brand risks
• Defining KPIs, analyzing social and creator performance, and translating data into actionable insights and executive reporting

The ideal candidate will have a Bachelor's degree and a minimum of 5 years of experience in social media strategy and management, with a deep understanding of Instagram, TikTok, YouTube, and evolving social platforms.

Required skills include:

• Demonstrated experience leading social strategy and managing a major brand social channel
• Deep understanding of Instagram, TikTok, YouTube, and evolving social platforms and audience behaviors
• Strong editorial judgment and exceptional written communication skills
• Experience overseeing end-to-end photo and video content production
• Experience managing influencer, creator, and/or celebrity partnerships
• Strong understanding of social analytics, social listening, and performance measurement