Senior Manager, Lifecycle Marketing

As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement.

You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.

This is a senior people leadership role with direct accountability for business outcomes.

Responsibilities

• Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
• Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

Requirements

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.

Preferred Qualifications

• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.