Description
We're looking for a Senior Integrated Marketing Lead to join our UK Consumer Brand Marketing team. You'll own consumer brand tentpole campaigns in the UK from end-to-end, drive the day-to-day process of Pinterest's brand marketing campaigns, and manage channel and creative partners.
Responsibilities:
- Own consumer brand tentpole campaigns in the UK from end-to-end
- Drive the day-to-day process of Pinterest's brand marketing campaigns from kickoff through final execution and reporting
- Manage channel and creative partners, review and give feedback on creative work, and give informed, critical input into media strategy and plans
- Translate cultural and consumer insight and business needs into brand strategy
- Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight
- Champion the adoption of AI tools across the full campaign lifecycle
Requirements:
- A track record of helping develop culture-defining creative campaigns
- Obsession with culture - entertainment, music, women’s sports, gaming, internet culture, fashion, arts
- Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and agency/channel partner management
- Proven experience in brand/creative strategy, writing briefs, comms architectures, and campaign strategy grounded in cultural and consumer insight
- Working fluency in media strategy and planning
- Excellent written and verbal communication skills
- Strong diplomacy skills, a track record of creating alignment and finding solutions among cross-functional partners and stakeholders
- Experience of or agility in adopting AI tools to support and drive marketing work
- Bachelor’s degree in a relevant field such as Marketing, or equivalent experience
- Minimum 10 years of brand marketing experience working in a fast-paced organization
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://job-boards.greenhouse.io/pinterest/jobs/8268346