Description
As a Product Group Manager, you will be responsible for defining the strategic direction, guidelines and policies of the appointed product group. You will work in Breda and become part of the Marketing team, reporting to the Sr. Manager Portfolio. This is a full-time role based in Breda.
Your key responsibilities will include:
- Defining the strategic direction, guidelines and policies of the appointed product group
- Ensuring a strategic offer of products, services and activities that facilitates customer loyalty and brings new customers in
- Leading portfolio management for the assigned product group as part of internal business processes
- Leading and driving strategic rejuvenations/innovations, driven by trends, market dynamics and customers and consumers insights to better serve customers, beat competitors and increase profitability, with effective and efficient launch planning, implementation and evaluation
- Setting the strategic direction, the guidelines and policies for the go-to-market approach for the assigned product groups including context, target group(s), positioning, value proposition and key messages
- Tracking product performance to ensure right learnings are embedded into the system and conveniently shared
To succeed in this role, you will need to be a real strategic and creative thinker with excellent analytical and project management skills. You will also need to be a team player, ensuring internal alignment, and have a strong ability to engage with customers and gather insights proactively.
In return, you will be offered a challenging job in a dynamic and growing organisation in the food industry, with opportunities for development and growth.