Product Manager, Acquisition

Figma is growing its team of creatives and builders on a mission to make design accessible to all.

We're looking for an experienced Product Manager to accelerate Figma's user acquisition and top-of-funnel growth.

As part of the Growth organization, you'll own how new users discover, learn about, and decide to start using Figma - from our logged-out experiences to how we show up across emerging discovery channels.

Responsibilities

• Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite
• Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
• Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences
• Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
• Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products

Requirements

• 5+ years of product management experience
• Experience leading major product or growth initiatives across user-facing products
• Demonstrated ability to connect team-level work to broader business and user value through metrics
• Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions
• Deep user empathy, with the ability to navigate and understand complex product spaces

Nice to Have

• Demonstrated understanding of AI-powered product development trends and their implications for our industry
• Track record of delivering impact through data-driven experimentation and strategic bets

Benefits

• Health, dental, and vision coverage
• Retirement benefits with company contributions
• Parental leave and reproductive or family planning support
• Mental health and wellness benefits
• Paid time off
• Company recharge days
• Cell phone and home internet reimbursements
• Lifestyle spending accounts

Salary

• $169,000-$303,000 USD per year