Product Evangelist (Content Creator and Streamer)

Join Razer's global mission to revolutionise the way the world games.

As a Product Evangelist (Product Marketing Specialist), you will drive global product marketing efforts for Razer's Content Creator & Streamer category, including hardware and software products like microphones, webcams, lighting accessories, and creator/streamer software tools.

Job Responsibilities:

• Develop and execute go-to-market strategies, drive product positioning, and support business initiatives to achieve growth and brand leadership in the creator ecosystem.
• Own the end-to-end global product marketing strategy for the assigned creator and streamer product line , spanning hardware and software.
• Develop compelling product positioning, messaging, and value propositions tailored to creators and streamers.
• Plan and execute global go-to-market campaigns in collaboration with cross-functional teams (Product, Regional Marketing, Sales, and Partnerships).
• Analyse market trends, customer insights, and competitive landscape to inform product strategy and marketing plans.
• Manage product launch timelines, marketing assets, and campaign performance tracking.
• Collaborate with external partners and brands on partnership initiatives.
• Support lifecycle and in-product marketing to drive subscription conversion, adoption, engagement, retention, and reduced churn.
• Work with the Manager to manage budget for the business category.

Pre-Requisites:

• BA/BS degree in Business, Marketing or related field, or equivalent experience.
• 2–3 years of product marketing or product management experience, ideally in consumer electronics, content creation, or gaming.
• Understanding of the creator economy, streaming platforms (e.g., Twitch, YouTube, TikTok), and software business models.
• Familiarity with software, SaaS, or subscription-based business models.
• Proven track record of successful product launches and marketing campaigns.
• Excellent communication, project management, and analytical skills.
• Passion for gaming, content creation, and emerging tech trends.