Group Product Manager

Messaging is a business-critical system at Spotify, delivering more than 70 billion impressions per year. The Messaging team operates within the Freemium Funnel Area, where product, engineering, design, insights, and marketing collaborate to shape how users engage with Spotify across monetization experiences.

We are looking for a Group Product Manager to help lead the transformation of Messaging from a delivery layer into an intelligent, governed platform that reasons about what to send, to whom, and when , balancing user experience with business outcomes.

Key responsibilities include:

• Setting the vision, strategy, and roadmap for Messaging capabilities spanning audience reach, governance, campaign automation, and emerging engagement surfaces

• Leading and supporting a group of Product Managers building scalable platform solutions that evolve Messaging from operator-configured execution into intelligent, value-informed decisioning

• Driving the governance layer for Spotify’s messaging ecosystem by defining how competing business objectives , including conversion, engagement, retention, and upsell , are balanced across channels and user segments

• Building and protecting audience reach through push notification recovery, opt-in optimization, and expansion into new off-platform channels such as WhatsApp

• Establishing observability, monitoring, and alerting capabilities that make messaging performance visible to operators, stakeholders, and leadership

• Partnering closely with engineering, design, and insights teams to deliver high-impact platform capabilities with speed and quality

• Collaborating with Growth, R&D, Content, and Marketing stakeholders to align priorities, governance principles, escalation paths, and messaging best practices

• Championing platform thinking across teams by promoting reusable capabilities, enforcing standards, and reducing structural limitations tied to manual configuration

• Inspiring teams with a clear product vision while staying close enough to execution to remove blockers and drive meaningful outcomes

Requirements include:

• Experience building or leading messaging products at consumer scale, ideally in environments where multiple business teams compete for shared user attention

• Leadership of product strategy end-to-end, from defining vision through execution and measurable business impact

• Ability to navigate ambiguity and connect governance, infrastructure, and user experience initiatives into a clear strategic direction

• Experience using experimentation, user research, attribution modeling, and market insights to inform product decisions

• Ability to build platform products that support both internal operators and external user experiences

• Understanding of the balance between business optimization and protecting user experience, and ability to design systems that support both

• Collaboration across product, engineering, design, insights, legal, and executive stakeholders

• Clear communication and ability to adapt storytelling to audiences ranging from engineers to senior leadership

• Support and growth of high-performing Product Managers by creating clarity, momentum, and accountability

• Comfortable diving into details when needed to unblock teams and accelerate execution

• Thoughtful perspective on how AI can improve workflows, product thinking, and decision-making responsibly

• Care deeply about building durable, long-term value over short-term optimization