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Red Bull Canada

General Sales Manager

Red Bull Canada
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senior full-time $123,500 to $136,500 Ottawa, Ontario

First indexed 18 Jun 2026

Description

The General Sales Manager is responsible for the overall day-to-day operations of their branch.

They will drive and develop world-class retail execution, best-in-class sales and operational processes and systems, and build a winning team that epitomizes RBCD standards and culture.

Responsibilities

Areas that play to your strengths

  • Managing Expectations

Lead, coach, and develop a highly capable team to ensure operational objectives are met or exceeded and that sales and distribution targets are flawlessly executed to standard. Build a platform on which high-potential candidates can develop and prepare for future roles of additional responsibility. Manage operating processes and expenses to deliver targeted profitability.

  • Execution

Develop, and continually evaluate, branch distribution plans, routes, new item distribution, and volume and sales forecasts. Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, and other business metrics. Develop KPI priorities, strategies, and goals for the branch by coordinating with cross-functional departments, to ensure the attainment of volume plans and profit objectives.

  • Building Success

Collaborate with members of the RBCA Sales and Distribution Teams to develop and execute programs. Work collaboratively across the organization and share best practices. Act as a major contributor and leader among peer groups. Build a diverse organization that reflects the marketplace; lives up to Red Bull's values and inspires teams through effective leadership. Ensure the Branch Team understands and adheres to Company standards and operating procedures.

Requirements

  • 6+ years of experience in Direct Store Delivery (DSD) management, including a proven track record of meeting or exceeding assigned sales objectives.
  • A proven track record of being able to motivate and build a successful sales team and promote initiatives that build and create strong trade partnerships.
  • Strong leadership skills to provide mentoring, training, or corrective feedback.
  • Excellent verbal and written communication skills, including being able to prepare presentation materials and present information one-on-one and in a group.
  • Strong computer skills in Microsoft Word, PowerPoint, and Excel.
  • Demonstrated analytical and organizational skills.
  • Previous P&L experience and an understanding of computer ordering systems and other IT systems.
  • College Diploma plus 2 years of related experience; or University Degree.

Travel and Benefits

  • Travel: 30-40%
  • Permanent
  • Benefits eligible

Salary

The expected annual base salary range for this position is $123,500 to $136,500.

This listing is enriched and indexed by YubHub. To apply, use the employer's original posting: https://jobs.redbull.com/ca-en/ottawa-general-sales-manager-ref31520g