Director, Category (Small Format)

The Director of Category is responsible for designing and managing Red Bull's Category Business Plan across all insight functions within their assigned customers to improve the company's selling proposition and deliver sustainable and impactful category-based sales initiatives.

The end-goal is to provide their customer accounts with cutting-edge analysis and insights that lead to best-in-class promotion, distribution, and merchandising.

The Director of Category will directly manage a team of Category Development Managers and Category Analyst(s) supporting various divisions and insights responsibilities for their account(s).

Responsibilities:

• Using multiple sources of research, integrate shopper and category insights into actionable plans that carry Red Bull's category initiatives forward
• Implement industry-leading category management tools and processes for their customer accounts
• Lead and influence their customer accounts' space planning strategy to ensure fair share representation of category and brand space
• Lead their team and oversee the function of interpreting data, drawing conclusions, and developing insights and presentations
• Manage a team of category managers and analysts and ensure career development and growth for each employee
• Coach, educate, and motivate direct reports for increased productivity
• Provide thought leadership in direct partnership with Sales teams during Business Planning
• Establish strong relationships with key management level stakeholders within their customer accounts
• Facilitate the customer business planning process by integrating with overall strategic business goals
• Lead custom projects in collaboration with HQ Shopper Insights Team
• Drive the measures of success of in-store activations and marketing strategies impacting category and brand growth plans with their customers

Requirements:

• Minimum 10 years of experience in Sales/Category Management, within CPG/Beverage
• Proven leadership skills and the ability to coach and manage a team
• Comfort working independently; a demonstrated track record in project management
• Efficient management and proper delegation of high-volume projects
• Proven analytical and communication skills, including verbal, written, and presentation
• Exceptional ability to manage multiple priorities and navigate through competing demands
• Extensive knowledge of syndicated data and shopper data
• Proficient in Microsoft Office, especially Excel and PPT, and familiar with Plan-o-gram software
• Innovative, analytical, solution-oriented mindset with problem-solving and strategic thinking skills

Benefits:

• Base salary range: $137,000 - 150,000 + cash incentives
• Benefits eligible
• Travel 50-60%