Description
About the Role
You will own the product vision and roadmap for Cloudflare's next-gen IVT and Ad Fraud detection and data products for the advertising industry. You will help invent the future of how the industry looks at this space, and translate Cloudflare's massive network signals , bot scores, threat intelligence, traffic quality classifications , into data products that help advertisers, agencies, publishers, and verification vendors fight fraud and improve measurement accuracy.
Responsibilities
- Help build out the strategy, vision, and design for IVT and bot data products in the advertising space.
- Be the domain expert. Deeply understand the IVT landscape, MRC accreditation standards, TAG certification requirements, and the programmatic advertising supply chain. Evangelize the vision constantly so all stakeholders are aligned and have context.
- Work directly with some of the largest Enterprises in the world to build best-in-class solutions that solve real problems.
- Collaborate across teams. Work closely with Cloudflare's Bot Management, Threat Intelligence, Data, Engineering, Legal, Privacy, and Business Development teams.
- Coordinate with external industry bodies (MRC, TAG, IAB Tech Lab).
Key Qualifications
- 8+ years of experience as a Product Manager, Technical Program Manager, with significant time spent in ad tech, ad measurement, or ad verification
- Deep understanding of Invalid Traffic (IVT) , GIVT, SIVT, MRC guidelines, TAG Certified Against Fraud standards, and how IVT data flows through the programmatic ecosystem
- Experience working with or building products for DSPs, SSPs, ad exchanges, verification vendors (e.g., IAS, DoubleVerify, etc.), or measurement platforms
- Exceptional communication, presentation, organizational, and analytical skills
- Demonstrated ability to lead, drive consensus, and deliver in a matrix organization with multiple stakeholders
Experience we value
- Experience with MRC accreditation processes or TAG certification
- Hands-on familiarity with ads.txt, sellers.json, SCO (Supply Chain Object), and IAB Tech Lab standards
- Working knowledge of privacy regulations (GDPR, CCPA, TCF) as they relate to ad measurement and data sharing
- Experience with data licensing, data clean rooms, or privacy-preserving measurement approaches
- Technical comfort with APIs, SQL, log analysis, and data pipeline concepts
- Experience at a company that operated both a network/infrastructure platform and a data or advertising business
- Pricing strategy and revenue forecasting experience for data products
Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!
- Health & Welfare Benefits:
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Financial Benefits:
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Time Off:
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave